hether you're launching something new or evolving your brand, I can help you show up online with strategy, style, and a whole lot of personality. Our philosophy is “done-with-you,” not “done-for-you.” We work side-by-side with founders to bring their vision to life through thoughtful brand development, content strategy, and creative execution.
Work with me
Hi, I’m Alexa — founder of Curated Creations, brand strategist, and content creator with a passion for storytelling that resonates. I bring over a decade of marketing experience, from leading content at brands like Shutterstock, Marriott, and L’Oréal to helping small businesses across industries craft their unique voice.
With an MBA from NYU Stern specialized in Brand Strategy and Luxury Marketing, I bring a strategic foundation to not only create beautiful content — but to ensure it aligns with your business goals and drives meaningful results.
I’m energized by founders who are passionate about what they do. When I understand you and your story, I can help you create content that not only looks good — but feels authentic, compelling, and deeply aligned with your brand.