Hi, I’m Alexa.

I’m the founder behind Curated Creations, and you can consider me your collaborative side-kick rather than an “outsourced” freelancer.

With over a decade of hands-on experience marketing at Shutterstock, Marriott, L’Oréal, and a long list of small businesses - I am a seasoned content professional with both corporate and freelance experience. Currently, I am gearing up to graduate from NYU Stern this fall with an MBA specialized in brand strategy.

Living on the Upper West Side of NYC, I draw inspiration from the city's hustle and the tranquility of escapes into nature upstate. Traveling is my jam – whether it's exploring cities or quaint little towns, I'm always up for an adventure.

There’s something exhilarating about diving into the world of brands with stories as unique as their founders' - and that’s what motivates me and is the core of Curated Creations.

Getting to know you, your brand, and your style is what really gets me going. When I understand you on a deeper level, I can create content that truly speaks your language and embodies your vision.

My packages are built around a "done-with-you" philosophy – we collaborate, we learn, and most importantly, we have fun along the way. Let's empower each other, let's embark on this journey together, and let's make magic happen!